There are more than 1,200 startups worth $1 billion globally as of December 2022. Unfortunately, one in every five startups fails in the first year, most likely due to a lack of funds.
So what does this mean for you as an app entrepreneur? In today’s climate, simply developing an app doesn’t guarantee financial success. You will need to find investors who are willing to back your project. However, this is not always a straightforward task.
So, if you want to learn how to create an app marketing strategy to pitch your app to investors, keep reading. You can learn all you need here.
1. Find the Right Investors
The first part of your app marketing strategy is to find the right app investors. These investors should be interested in investing in apps financially in your project early on, which will help you fund the rest of the business. There are a few ways to find app investors:
- Use crowdfunding platforms like GoFundMe and Kickstarter to find investors
- Use business social media platforms like LinkedIn to reach out to potential investors
- Ask around your industry and try to get in on any local investor network, which can be an excellent avenue for finding app investors
2. Know What Investors Are Interested In
If you pitch an app to potential investors, a good app business strategy is to know what interests them enough to invest. By figuring this out, you can organise your pitch to keep your investors’ attention and give them the information they want.
Investors want to know the short-term profits, how much they will make off your idea, any associated risks, etc. If you can answer most—if not all—of these questions, you have a good chance of getting an app investor’s attention long enough to succeed.
3. Know Your Competition
This is an essential aspect of successfully pitching an app to an investor. As humans, we are naturally competitive, so it’s only natural you will compare your progress to another company’s. Knowing the competition is helpful.
You can look at how they’re creating their app, what their app marketing strategy is, what revenue model they’re using, etc. Once you have a good idea about the answers to these questions, you can use that to figure out how you can do better.
Finally, if you’ve got a watchful eye on your competition, you can also note any errors in their project and execution. This will help you avoid those same mistakes in your app development.
Organise Your App Marketing Strategy for App Pitching Success
Knowing how to find app investors is a solid app marketing strategy because you have a one-in-five chance of failing without them. Knowing what your investors are interested in means, you can create a winning pitch that touches on every point enough to get their attention – and wallets.
If you’re looking to build an app but don’t have the technical know-how, get in touch with us. With Builder.ai, you need no tech knowledge, a product expert guiding you, and access to top-of-the-range AI.
